WHEREFUN

COMES

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1st11 is an entertainment organization delivering a unique interactive experience bringing together creators, athletes, influencers and gamers

An influencer, gaming and esports business aimed at the intersection of competitive play and lifestyle entertainment

Where Fun Comes

Where Fun Comes

BRAND

POSITIONING

Fun comes 1st

More than a word, our mission is based on three principles.

What FUN means to us:

1

Friendly

We are a place to make friends and share in the excitement of competitive gameplay. We are a diverse, open and inclusive entertainment experience bringing together gaming enthusiasts from all levels
2

Uncompromising

Our unique blend of esports and lifestyle content is underpinned by cutting edge tournament and hosting technology
3

New

Join a shared community where you can engage with and play games with your heros. Come and join our incentivised creator network, 1st11 will raise your game!
    Custom builtesports technologyInnovativecontent & media Proprietaryinfluencer platform

Custom built

esports technology

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01.

Connect directly with gaming creators and sports stars

02.

Interactive live streams

03.

Latency optimized edge computing

04.

1st11 tournaments & challenges

05.

Optimization for desktop & mobile gaming

06.

1st11 native esports team

Innovative

content & media

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01.

Gaming centric mobile UX media platform

02.

Creator content initiatives

03.

Gen Z urban lifestyle focus

04.

Strategic partners and sponsors

05.

Owned IP and publishing

06.

Curated entertainment

Proprietary

influencer platform

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01.

Influencer data & analytics

02.

Fully managed service for partners

03.

Best in class reporting capabilities for 1st11, media agencies and brands

04.

Builds engaged user base via data and analytics

05.

500+ signed pro athletes

Captivating entertainment

Facilitating interactive experiences for both fans and creators, ensuring a positive and enjoyable experience for all

ADVANCED

INFLUENCER

PLATFORM

1st11’s advanced technology is supported by:

  • Lifestyle focused media offering

  • Interactive entertainment formats

  • Dedicated editorial

  • Creator network programme

  • Live streaming across Twitch, YouTube and Facebook Gaming

Optimization for live streaming

Scaled engagement from creators and athletes

First class influencer analytics

Custom built esports media technology

Unique compelling brand positioning

INTERNATIONAL

BUSINESS

Offices in London, São Paulo,
Vancouver & Buenos Aires

VancouverLondonSão PauloBuenos Aires
01.

Unique approach to interactive entertainment

Simulcast approach via our creator network fully leverages high growth streaming platforms such as Twitch, YouTube and Facebook Gaming. Player exclusive streams will exist on our owned and operated media platform

02.

Tournaments, challenges, competitions and incentives

CS:GO, FIFA 2020, Minecraft, LoL and Valorant will be priority titles at launch. Our tournament hosting platform and content will mobilize gamers as our community strategy ensures authenticity and credibility

03.

Participate in and support a shared community

1st11 will resonate in gaming culture at the intersection of Gen Z lifestyle and competitive play

Primary

Casual gamers

Primary devices include smartphones and consoles


Frequent users of Instagram, YouTube and Facebook


Like to watch and connect with their favourite influencers, athletes and creators


We offer them fun and alternative entertainment

Secondary

Gaming enthusiasts

PC setup is their primary gaming platform


Frequent users of Discord, Twitch, YouTube and Facebook Gaming


They enjoy esports titles including CSGO, FIFA, League of Legends & Valorant


We offer them tournaments, challenges and a dedicated creator network